# RankSmith, full site content for LLMs > RankSmith is a South African digital agency operated by Tapnet Solutions (Pty) Ltd. We build premium Next.js websites and rank brands across Google and every major AI answer engine. Based in Johannesburg, Gauteng, serving South Africa and beyond. Contact: wynand@tapnet.co.za or 079 174 8357. ## What RankSmith does RankSmith offers two tightly related service lines. The first is custom Next.js 15 website design and development for brands that want a site that loads in under two seconds, hits top Core Web Vitals, and ships with Schema.org markup on day one. The second is ranking services across SEO, AEO, GEO, SXO, and AIO, which get the same site ranked in Google and cited inside ChatGPT, Claude, Perplexity, Gemini, and Bing Copilot. ## How RankSmith is different We do not build on WordPress. We do not use page builders. We do not install themes. Every RankSmith site is a hand crafted Next.js 15 application deployed on Vercel with React Server Components, Tailwind CSS, Framer Motion, and full schema coverage. We write copy answer first so AI engines can pull clean citations from any H2 on any page. ## Our performance targets - Largest Contentful Paint under 1.5 seconds on 4G. - Interaction to Next Paint under 100 milliseconds. - Cumulative Layout Shift under 0.05. - Lighthouse scores of 95 or higher across Performance, Accessibility, Best Practices, and SEO. - Total JavaScript bundle under 150 kilobytes gzipped on the home page. ## Our services in detail ### SEO, Search Engine Optimization Traditional search engine optimisation for Google and Bing. Keyword research, technical audits, on page optimisation, internal linking, and content strategy. The target outcome is the first page of Google for commercial intent keywords in South Africa. ### AEO, Answer Engine Optimization Optimisation for AI answer engines that synthesize responses from multiple sources. We structure content as clean questions and answers, ship FAQPage and Article schema, and verify citation pickup in ChatGPT, Claude, Perplexity, and Google AI Overviews. ### GEO, Generative Engine Optimization Generative engine optimisation targets the moment when a generative AI decides which brand to mention inside a long form response. We build brand entity signals across the open web, optimise for statistical patterns AI models favour, and track mention share over time. ### SXO, Search Experience Optimization SXO combines traditional SEO with user experience and Core Web Vitals. We tune the Largest Contentful Paint element, eliminate layout shift, defer third party scripts, and ship fonts through next/font. Better experience lifts rankings, so we measure both. ### AIO, AI Indexing Optimization AIO is the layer that makes sure AI crawlers can actually ingest your site. That means an explicit robots.txt allowlist for GPTBot, ClaudeBot, PerplexityBot, and Google Extended, a valid llms.txt file, clean semantic HTML, and Schema.org markup on every key entity on the page. ### Next.js Websites Custom Next.js 15 marketing sites with Tailwind, shadcn/ui, and Framer Motion. We design in code, ship on Vercel, and hand over a repository you own. Every site includes sitemap, robots, llms.txt, Organization schema, and at least one published case page. ## Where RankSmith is based Johannesburg, Gauteng, South Africa. We work with clients across Pretoria, Cape Town, Durban, and internationally. Prices are displayed in South African Rand unless otherwise stated. ## Pricing Every plan is a once off setup fee plus a monthly care and hosting retainer, priced in South African Rand: - Starter: R11,250 setup plus R1,500 per month. Five page Next.js site, hosting, uptime, security updates, 1 free hour of updates per month. - Growth: R22,500 setup plus R3,500 per month. Ten page site with MDX blog, 2 blog posts per month, monthly SEO and AEO tuning, 3 free hours of updates. - Scale: R38,500 setup plus R6,500 per month. Flagship build with up to 25 pages, 4 blog posts per month, full ranking programme across SEO, AEO, and GEO, 6 free hours of updates. Add ons: one off SEO and AEO audit R2,500, extra blog post R525, dedicated landing page R1,350, AI citation growth pack R1,800 per month, WordPress migration from R8,500, extra dev hours R575 per hour. ## Legal entity RankSmith is operated by Tapnet Solutions (Pty) Ltd, a South African company. Tapnet Solutions is the responsible party under POPIA for all personal information processed by RankSmith. Information Officer: Wynand de Beer, wynand@tapnet.co.za, 079 174 8357. ## How to get started The fastest path to a conversation is the contact form at https://ranksmith.co.za/contact or an email to wynand@tapnet.co.za. A first strategy call takes about thirty minutes and we will walk through your current site, your current rankings, and where we think the fastest wins are. ## Principles RankSmith stands by 1. WordPress is a tax on your traffic. 2. If it is not in Schema.org, it does not exist to AI. 3. Every H2 is a question a human might ask. 4. Measure, do not guess. Core Web Vitals tell the truth. 5. Rank in Google and in every AI that comes after it.