Opportunity engine
Measurement produces findings. An agency needs briefs: ranked against each other, carrying their own evidence, and specific enough that a strategist who has never opened the account can start on Monday.
Create a comparison page for the two prompts you lose most
Evidence
Client is absent from 82% of comparison prompts in the category. Competitor comparison pages are cited in 6 of 9 sampled answers.
Recommended action
Publish a structured comparison covering pricing, multi-entity support and migration, with a summary table near the top.
Expected outcome. Eligibility for comparison prompts where the client currently has no citable source.
Opportunity engine
Each opportunity carries the evidence that produced it. Your strategist should be able to defend the recommendation in a client call without opening another tool.
Evidence
Client is absent from 82% of comparison prompts in the category. Competitor comparison pages are cited in 6 of 9 sampled answers.
Recommended action
Publish a structured comparison covering pricing, multi-entity support and migration, with a summary table near the top.
Expected outcome. Eligibility for comparison prompts where the client currently has no citable source.
Evidence
accountingreview.example is the third most-cited source in the category and its share is up 21% this quarter. The client has no listing on it; two competitors do.
Recommended action
Submit and verify a listing, then keep pricing and feature facts current on it.
Expected outcome. Eligibility to be the source behind answers that already cite the review, rather than a name mentioned inside them.
Evidence
The payroll page accounts for 19 of the client's 34 citations since it was restructured. Its answers carry no structured data for an engine to lift cleanly.
Recommended action
Generate FAQPage markup from the copy already on the page and validate it.
Expected outcome. Machine-readable versions of the answers the page is being quoted for by hand.
This is analysis, not a chatbot. Nothing here writes to a client site, and no recommendation ships without a person deciding it should.
How it works
Seven steps, the same for every client. The value is not any one of them. It is that the output of each is the input to the next.
Step 01
Bring each client’s sources into one workspace.
The boundaries
Four questions every agency asks in the first call, answered here instead of there.
No recommendation writes to a client site, a CMS or a Google property. RankSmith has read access to what you connect and produces briefs; a person decides whether the work happens.
You get a brief with the evidence, the gap and the specifics an answer would need to quote. What your writers do with that is the part clients are paying your agency for.
Every opportunity carries an expected outcome, phrased as eligibility rather than as a guarantee, because being cited is a decision an engine makes, not one either of us controls.
Impact, effort, the signals behind the finding and the goal it was scored against are all on the card. If your strategist disagrees with the ranking, they can see exactly where to.
Keep reading
Start measuring where your clients appear, and what to do about it.