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GEO, Generative Engine Optimization

Be the brand generative AI names mid sentence.

GEO is the discipline of shaping brand entity signals across the open web so that when a generative AI decides which companies to mention in a long form answer, it lands on yours. RankSmith builds that signal graph systematically, one high trust mention at a time.

From R1 500 per month

The problem

Why does generative AI name your competitors and skip you?

Generative engines build brand confidence from a web of signals: structured data on your own site, consistent mentions across authoritative third party sources, crawlable Wikipedia and Wikidata entries, and alignment between your site and what reliable sources say about you. If those signals are thin, AI will name the brand that has them.

How RankSmith runs GEO

A four stage method, repeated every engagement.

Stage 01

Entity audit

We map every place your brand currently shows up across the open web and identify the gaps that generative engines weight most heavily.

Stage 02

Schema and entity alignment

We ship a full Organization and LocalBusiness schema graph on your site, align sameAs links to external authoritative sources, and open or correct a Wikidata entry where applicable.

Stage 03

Mention acquisition

We plan and acquire high signal mentions from publications, directories, and aggregators that generative engines already trust.

Stage 04

Mention share tracking

Every month we measure how often your brand is named inside generative answers in your category, and we show the trend against named competitors.

What you get

Deliverables, written into the contract.

  • Entity audit with gap analysis
  • Full Organization schema graph on your site
  • Wikidata entry review and submission
  • Planned mention acquisition across authoritative sources
  • Monthly mention share report

Outcomes we target

The numbers this engagement is built to move.

  • 01Measurable increase in brand mention share inside generative AI answers
  • 02A complete Schema.org entity graph linked to external authorities
  • 03A Wikidata and knowledge panel aligned to your positioning

GEO questions

What people ask about GEO before they book a call.

These are the questions South African founders and marketing leads ask on a first GEO call. The answers are written the way a RankSmith lead would answer them in person.

  • GEO stands for Generative Engine Optimization. Where AEO is about getting a specific page quoted as a citation, GEO is about getting your brand named in the body of a long form AI answer, even when no citation is attached. GEO is an entity and trust game. AEO is a content and schema game. RankSmith runs both on one retainer.

Ready when you are

Ready to run GEO with RankSmith?

Book a thirty minute strategy call. We will walk through your current site, your current visibility in Google and in AI engines, and where an honest GEO programme can move the number first.