Stage 01
Field data pull
We pull field data from PageSpeed Insights, Chrome User Experience Report, and your own Vercel Speed Insights or equivalent, so we are optimising against real users, not lab runs.
SXO, Search Experience Optimization
A site so fast it lifts both rankings and revenue.
SXO is what happens when SEO and user experience finally agree. RankSmith tunes Core Web Vitals, defers everything that is not critical, and rebuilds the Largest Contentful Paint element so your site loads fast enough that Google, AI engines, and real buyers all reward you at once.
From R1 500 per month
The problem
Why does your site lose ranking the moment Google tests INP?
INP replaced FID as a Core Web Vitals signal and most WordPress and legacy React sites failed immediately. The culprits are always the same: render blocking third party scripts, long tasks on the main thread, oversized hydration bundles, and layout shift from late loading hero images.
How RankSmith runs SXO
A four stage method, repeated every engagement.
Stage 02
LCP element rebuild
We identify the real LCP element on every template and rebuild it to use next/image with priority loading, explicit dimensions, and AVIF.
Stage 03
Main thread debloat
We audit every third party script, move what belongs in Partytown off the main thread, and hard defer everything that does not belong on the critical path.
Stage 04
Continuous monitoring
Speed Insights stays on after launch and we review the rolling 28 day trend every month. If a metric slips, we catch it before Google does.
What you get
Deliverables, written into the contract.
- LCP, INP, and CLS audit with field data
- Rebuilt LCP element on every template
- Main thread debloat and third party script audit
- Partytown or similar offloading where appropriate
- Monthly Core Web Vitals trend report
Outcomes we target
The numbers this engagement is built to move.
- 01LCP under 1.5 seconds on every template
- 02INP under 100 milliseconds across primary interactions
- 03CLS under 0.05 across the full site
SXO questions
What people ask about SXO before they book a call.
These are the questions South African founders and marketing leads ask on a first SXO call. The answers are written the way a RankSmith lead would answer them in person.
SXO stands for Search Experience Optimization. It is the discipline of optimising a site so that it satisfies Google Core Web Vitals, AI engine crawler filters, and real user experience at the same time. A RankSmith SXO engagement targets LCP under 1.5 seconds, INP under 100 milliseconds, and CLS under 0.05 across every template on the site.
Ready when you are
Ready to run SXO with RankSmith?
Book a thirty minute strategy call. We will walk through your current site, your current visibility in Google and in AI engines, and where an honest SXO programme can move the number first.